
About H2L
At H2L Marketing, we're on a mission to revolutionize how apartment owners and operators handle the leasing process. Our story began in 2020 in Seattle, Washington, born from the frustration of seeing a massive industry problem: up to 50% of leasing leads are wasted due to missed opportunities and inefficient management. Our founders, who are property owners and managers, recognized the urgent need for a smarter, more integrated solution. They set out to build a company that could provide an effective, automated platform to tackle this challenge head-on.
Our Promise
As a company, we pride ourselves on a few core values:
Easy to Use Products
We believe technology should simplify your life, not complicate it.
Reliability
You can trust our platform to work consistently and effectively.
Transparency
We are upfront about our process and what you can expect from our solutions.
Delivery of Results
Our ultimate goal is to help you improve your bottom line through higher conversion rates.

Our Solution & Strengths
Our solution is designed to help you capture, nurture, and convert more leads. Our platform automates crucial tasks like initial outreach, follow-ups, and tour scheduling, ensuring no prospective tenant falls through the cracks.
What sets us apart is our commitment to providing powerful yet simple tools. We pride ourselves on being a platform-agnostic, cost-effective solution that is incredibly easy to use. Our products are designed to benefit everyone, from large property management firms to small-scale owners. We're dedicated to delivering tangible results for our clients and providing a reliable service they can always count on.

Our Future
Our future goals are centered on making a positive impact on the industry. We aim to continue expanding our cost-effective and easy-to-use solutions to serve all types of clients. Looking ahead, we're particularly excited about our upcoming "Resident Package," which will include a superior maintenance solution to further streamline property management operations.
Meet the H2L Team
Our team is composed of experienced professionals with deep expertise in both real estate and marketing technology. We have the experience you need to leverage our solutions and transform your lease conversion process. We're dedicated to helping you achieve your goals and maximize the return on your marketing investment.

President
Robert Howe
Robert has over 35 years in the real estate industry with the first 15 years at Weyerhaeuser Real Estate Company, a subsidiary of a Fortune 100 company. As Controller and then Vice President of Finance, Property Management and Hotel Management for Cornerstone Development Company, he was a key member of management involved in the development of three large-scale, mixed-use urban development projects in Seattle, Tacoma and Portland. After leaving Weyerhaeuser, Robert developed nearly 2,000 apartment units in Washington and Nevada before becoming Vice President - Finance for ten years for the Polygon Group of Companies. Robert was responsible for accounting, cash management, budgeting and planning and finance for over 100 companies. Most companies were single asset entities that owned a single property. Other companies included a property management company, a home building company in Washington, a home building company in California, a major joint venture that developed single family and commercial properties in Arizona and a venture capital company headquartered in Washington. Collectively, Polygon employed between 150 and 300 employees. Bob graduated Magna Cum Laude with a Bachelor of Science degree in Economics from University of California, Los Angeles.

Product Management & Technology
Wes Howe
Wesley has over 10 years of experience working for and leading teams in planning and analytics with multi-billion dollar corporations such as Hasbro, Levi’s, Guitar Center and Nordstrom. During that time, he assisted in the strategic planning of many new product launches, marketing initiatives and long-range financials. On the technical side, Wesley was a database administrator, created ad hoc reporting tools for executives and lead the data transfer, implementation and testing of a web-based reporting suite for a $500 million portfolio of products. More recently, Wesley has been working as a real estate salesperson and selling the original Postmunk product on a part-time basis. He was responsible for all 16 properties that are currently signed up. He has also been doing asset management for a number of apartments managed by large property management companies. Wesley holds a Bachelor of Science degree in Business Administration from Central Washington University.

Chief Operating Officer
Femi Lakeru
Femi has 30 years of senior management leadership experience with various Fortune 200 companies including Office Depot, Ameritech Corporation and Baxter Healthcare Corporation. He is the Founder and President of Cerlak LLC a management consulting firm. Prior to establishing his own consulting business, Femi spent 10 years as a VP executive with T-Mobile USA. During that time, he held responsibility for divisions within the company including West Division Customer Care, Wholesale Operations, Supply Chain Operations and Business Sales. Throughout his involvement with these departments, he developed a reputation for successfully turning around declining business units and delivering superior P&L performance while posting the highest employee satisfaction results within the company. Femi became well known for building highly effective senior leadership teams that foster increased employee engagement and morale, while consistently delivering outstanding business results in sales, operations and general management. Femi is also active in non-profit charitable organizations. A jazz enthusiast, he has served as the Vice President on the Board of Directors for Earshot Jazz, a Seattle-based non-profit music, arts and service organization. He has also served as a board member for Many Lights Foundation, a non-profit human services organization that provides children in kinship and foster care with permanent homes. Femi holds a Bachelor of Science degree in Marketing from St. Joseph’s University in Philadelphia.
Our Products
As a company, we pride ourselves on a few core values: easy-to-use products, unwavering transparency, the delivery of results, and absolute reliability. These principles are at the heart of everything we do and are our commitment to you.

Get In Touch
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PO Box 557, Lake Stevens, WA 98258
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Our Products


