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Driving Real Results Across the Resident Journey

Built by property owners and managers, our Ellipse platform automates the resident journey, from first inquiry to renewal, turning more leads into leases and more residents into renewals.

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About H2L

We're on a mission to revolutionize how the housing industry manages the resident journey. Our story began in 2020 in Seattle, Washington, born from the frustration of seeing a massive industry problem: too many leads are wasted due to inefficient management. Our founders, who are multifamily property owners and managers, recognized the urgent need for a smarter, more integrated solution. They set out to build a company that could provide an effective, automated platform to tackle this challenge head-on. What began as leasing automation has grown into Ellipse, a platform of five products that supports residents from first inquiry to renewal.

Our Promise

As a company, we pride ourselves on a few core values:

Transparency

We are upfront about everything: our process, our published pricing, demonstrations of our products and what you can fully expect from our solutions.

Easy to Use Products

We believe technology should simplify your life, not complicate it.

Reliability

You can trust our platform to work consistently and effectively.

Delivery of Results

Our ultimate goal is to help you improve your bottom line through higher conversion rates and increased efficiency.

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Our Solution & Strengths

Our solution helps you attract, serve and keep residents. Ellipse automates the work that slows teams down across the resident journey: responding to prospects, keeping waitlists current, reminding residents about rent, taking maintenance requests and running renewal campaigns, so nothing falls through the cracks.

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What sets us apart is our commitment to providing powerful yet simple tools. We pride ourselves on being a platform-agnostic, cost-effective solution that is incredibly easy to use. Our products are designed to benefit everyone, from large property management firms to small-scale owners. We're dedicated to delivering tangible results for our clients.

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Our Future

Our future goals are centered on making a positive impact on the industry. We will continue expanding Ellipse with cost-effective, easy-to-use solutions for every type of client, starting with Ellipse CRM, one system for leads, resident relations and work orders, coming soon.

Our Future

Meet the H2L Team

Our team is composed of experienced professionals with deep expertise in both real estate and marketing technology. We have the experience you need to leverage our solutions and transform your resident journey. We're dedicated to helping you achieve your goals and maximize the return on your efforts.

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President and Partner

Robert Howe

Robert has over 35 years in the real estate industry with the first 15 years at Weyerhaeuser Real Estate Company, a subsidiary of a Fortune 100 company. As Controller and then Vice President of Finance, Property Management and Hotel Management for Cornerstone Development Company, he was a key member of management involved in the development of three large-scale, mixed-use urban development projects in Seattle, Tacoma and Portland. After leaving Weyerhaeuser, Robert developed nearly 2,000 apartment units in Washington and Nevada before becoming Vice President - Finance for ten years for the Polygon Group of Companies. Robert was responsible for accounting, cash management, budgeting and planning and finance for over 100 companies. Most companies were single asset entities that owned a single property. Other companies included a property management company, a home building company in Washington, a home building company in California, a major joint venture that developed single family and commercial properties in Arizona and a venture capital company headquartered in Washington. Collectively, Polygon employed between 150 and 300 employees. Bob graduated Magna Cum Laude with a Bachelor of Science degree in Economics from University of California, Los Angeles.

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Vice President and Partner

Wes Howe

Wesley has over 10 years of experience working for and leading teams in planning and analytics with multi-billion dollar corporations such as Hasbro, Levi’s, Guitar Center and Nordstrom. During that time, he assisted in the strategic planning of many new product launches, marketing initiatives and long-range financials. On the technical side, Wesley was a database administrator, created ad hoc reporting tools for executives and lead the data transfer, implementation and testing of a web-based reporting suite for a $500 million portfolio of products. He has also done asset management for a number of apartments managed by large property management companies. Wesley holds a Bachelor of Science degree in Business Administration from Central Washington University.

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Chief Operating Officer and Partner

Femi Lakeru

Femi has 30 years of senior management leadership experience with various Fortune 200 companies including Office Depot, Ameritech Corporation and Baxter Healthcare Corporation. He is the Founder and President of Cerlak LLC a management consulting firm. Prior to establishing his own consulting business, Femi spent 10 years as a VP executive with T-Mobile USA. During that time, he held responsibility for divisions within the company including West Division Customer Care, Wholesale Operations, Supply Chain Operations and Business Sales. Throughout his involvement with these departments, he developed a reputation for successfully turning around declining business units and delivering superior P&L performance while posting the highest employee satisfaction results within the company. Femi became well known for building highly effective senior leadership teams that foster increased employee engagement and morale, while consistently delivering outstanding business results in sales, operations and general management. Femi is also active in non-profit charitable organizations. A jazz enthusiast, he has served as the Vice President on the Board of Directors for Earshot Jazz, a Seattle-based non-profit music, arts and service organization. He has also served as a board member for Many Lights Foundation, a non-profit human services organization that provides children in kinship and foster care with permanent homes. Femi holds a Bachelor of Science degree in Marketing from St. Joseph’s University in Philadelphia.

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Head of Technology

Jonathon Roscoe

Jonathon Roscoe brings five years of dedicated expertise to H2L Marketing, where he has been instrumental in shaping the evolution of the company's automation software portfolio. Currently serving as Head of Technology, Jonathon leads the development of Ellipse, H2L's flagship software product, driving innovation and technical excellence across the development team. With a bachelor's degree in computer science from Seattle University, Jonathon combines strong technical foundations with practical industry experience. His tenure at H2L has encompassed multiple product iterations, providing deep institutional knowledge and a comprehensive understanding of the company's technological journey. Passionate about the transformative potential of automation and artificial intelligence, Jonathon is committed to developing solutions that streamline workflows and empower businesses to operate more efficiently. Outside the office, Jonathon embraces the Pacific Northwest lifestyle, regularly exploring the region's natural beauty through hiking and outdoor adventures. An avid athlete, he can often be found on the court or water, enjoying paddle and racquet sports.

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VP, Client Relations

Uche Otue

Uche has 20+ years of leadership experience at Fortune 100 companies with a focus on customer service and experience operations including roles at American Express, CapitalOne and Centene Corp. A common thread is spearheading fiscal growth and business transformation. Along the way, Uche established her own consulting service, focused on working with CEOs and other C-level executives to transform their customer experience operations. This led her into the multifamily industry 5 years ago. An area of particular interest and fulfillment for Uche is developing strong business leaders and being able to experience their growth and evolution. Uche finds the success of others whose paths she helped chart very rewarding. Uche graduated from the University of Maryland (go Terps!) with a Bachelor of Science degree in the biological science arena. What she thought was a temporary role in business leadership changed her planned medical career path and she never looked back. Uche enjoys time with loved ones, theater, travel and exploring new cultures and cuisines. Also of personal importance is a nonprofit established by family members that provides access to breast cancer education, screening and treatment resources to underserved populations in the US, Africa and Asia.

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Our Products

As a company, we pride ourselves on a few core values: easy-to-use products, unwavering transparency, the delivery of results, and absolute reliability. These principles are at the heart of everything we do and are our commitment to you.

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Ellipse automates the entire resident journey with five products: Leasing Automation, Waitlist Management, Payment & Collection Reminders, Maintenance Automation, and Lease Renewals & Resident Engagement. Ellipse CRM is coming soon. Visit the Ellipse website for product details, pricing and live demos.

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Get In Touch

Subject

We're on a mission to revolutionize how the housing industry manages the resident journey.

Quick Links

Our Products

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Reach Out

(833) 457-2331
 

info@H2Lmarketing.com
 

PO Box 557, Lake Stevens,
WA 98258

© 2026 by H2L Marketing. All rights reserved.

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