H2L Marketing helps apartment owners and operators automate and optimize their social media advertising.
01 / POOR PROSPECT RESPONSE
On average, just 30% of all leads are responded to and only 25% are converted to appointments. Prospects are 3 times more likely to visit a property if, once they have made an inquiry, they receive a timely response within minutes. There is often no administrative staff available to perform this consistently.
02 / INACCURATE AND
It is essential to ensure that posted ads are accurate, refreshed, renewed and deleted appropriately in order to secure the consistency needed for effective lead generation. Unfortunately, this requires constant and timely administrative attention which is often overlooked or unavailable due to resource constraints.
03 / NO AD ANALYSIS
Apartment owners and operators don’t have the time or resources to study what actually drives the effectiveness of the ads they place. What are the best photos, descriptions, floor plan combinations, etc. that are generating the best lead responses? Without this knowledge, spending simply goes towards mass advertising which can be wasteful and is not optimized for the specific property in question.
01 / EASY
02 / FAST
03 / SMART
H2L Marketing’s technology solution automatically extracts data, creates ads, refreshes content, renews ads and deletes ads as necessary to optimize lead generation without any additional administrative resource required. We make the complex world of social media advertising easy for our Clients.
Our technology instantaneously engages with prospect inquiries, guaranteeing that all leads receive a timely and consistent response. We also deliver lists of all tenant inquiries and record all phone calls from prospects using an easy interface that allows them to be replayed and used as a training tool. This optimizes both lead generation and appointment conversion.
H2L Marketing not only posts ads for your property in the major social media platforms, we also study ad results, prospect interactions and responses, and develop a strategy for apartment managers and operators offering unique insights on how to boost leads, increase appointment conversions and reduce marketing and operational costs.
Automatically extract accurate data, create ads, refresh content, renew and delete ads
Store and change photos, optimizing lead responses
Instantaneously engage with prospect inquiries from Facebook, Craigslist, and Instagram
Deliver lists of tenant inquiries, record all calls from prospects and provide interface to replay them as a training tool
Analyze all data collected. H2L Marketing develops and delivers a strategy to optimize lead generation, provides actionable insights that can increase closings, reduce marketing waste and decrease operational costs
Provide reporting to ensure your floorplan pricing is consistent across all of the major apartment rental websites.
Q: How does your software integrate with my current systems?
A: We identify the most accurate sources of data for your property and then we build those sources into our software ensuring that we are always advertising the information you want.
Q: Are you able to stay up to date with my pricing?
A: If available, we can check for pricing changes daily and update the ads accordingly.
Q: Is there a way for me to run promotions through your software?
A: Yes. Our services include building custom ads, and changing your regular ad copy, photos and/or pricing.
Q: What happens if I take new property photos?
A: Our software is constantly looking at your data sources and will identify any changes that would affect your ads, which includes photos. Or you can upload them directly to our system. We then modify your ads to include the new photos, create new ads with the new photos or deliver a combination of both as appropriate.
Q: How much does the H2L Marketing service cost?
A: H2L Marketing provides our full suite of services for $250/month for a limited time. During an introductory period only, this includes social media exposure in Facebook, Instagram and Craigslist, data analysis and custom reporting.
Q: What information do I need to provide to get started?
A: At a minimum you will need to provide a leasing email address, phone number and property information. We will also talk with you to understand all that you want to accomplish, so we can develop the best ad campaign for you.
Q: What clients can you share as referrals?
A: We can provide you with referrals upon request.